| abortionBan | R's stance on abortion |
| age | Age |
| ageCat_v4 | Age category |
| allTooGreedy | All to blame for economic problems/all get to greedy |
| ballotPaperFill | Interviewer: Was mock ballot paper filled out? |
| britWithdrawNI | British gov should withdraw from NI |
| burnBondholders | Burn the bondholders |
| campaignAdsBlogs | Interaction with pol ads on - Online blogs/forums |
| campaignAdsInformative | Interaction with pol ads on - how Informative |
| campaignAdsMisleadsing | Interaction with pol ads on - how Misleading |
| campaignAdsOnlineNews | Interaction with pol ads on - Online news |
| campaignAdsOnlineVideo | Interaction with pol ads on - Online videos |
| campaignAdsPersuasive | Interaction with pol ads on - how Persuasive |
| campaignAdsSearchEngine | Interaction with pol ads on - Search engines |
| campaignAdsSocialMedia | Interaction with pol ads on - Social media |
| candName_01 | Name of candidate on mock ballot paper - ith candidate |
| candName_02 | Name of candidate on mock ballot paper - ith candidate |
| candName_03 | Name of candidate on mock ballot paper - ith candidate |
| candName_04 | Name of candidate on mock ballot paper - ith candidate |
| candName_05 | Name of candidate on mock ballot paper - ith candidate |
| candName_06 | Name of candidate on mock ballot paper - ith candidate |
| candName_07 | Name of candidate on mock ballot paper - ith candidate |
| candName_08 | Name of candidate on mock ballot paper - ith candidate |
| candName_09 | Name of candidate on mock ballot paper - ith candidate |
| candName_10 | Name of candidate on mock ballot paper - ith candidate |